A GI is a distinctive sign used for products with a specific geographical origin and possessing characteristics or reputation due to that origin. The EU-China Agreement will therefore offer important protection of the intellectual property rights of products: it protects from the translation, transcription or transliteration and use of protected geographical indications, accompanied by expressions such as “type”, “style”, “imitation” or others, in respect of a non-originating product. There are high expectations for this new agreement, since Italy and Europe hope for a more prosperous 2021. But simply accepting that a given product is geographically identified does not mean that all counterfeits will cease. And the agreement BETWEEN the EU and China is not yet final. It has yet to be decided by the European Parliament, an institution that is not known today for its sympathy for China. Nevertheless, officials believe it will come into effect in 2021, with an additional 175 GIs planned, which will be added by 2025. Most importantly, the agreement can meet the needs of Chinese and European consumers for high-quality products and increase global awareness of Chinese brands, Zhu added. Enditem Wang Kai, Deputy General Manager of Hunan Provincial Baishaxi Tea Industry Co., Ltd., said the unique geographical environment and excellent tea production technology have made Anhua Dark Tea famous all over the world. In the twentieth century, black tea from the Baishaxi tea factory was sold in Russia, the United Kingdom and Germany.
Four years after its entry into force, the scope of the agreement is extended to 175 other GI names of both parties. The agreement also provides for a mechanism to then add other geographical indications. On 10 September 2010, the Council authorised the opening of negotiations for a PGI agreement with China. Zhu Danpeng, an analyst in China`s food industry, said signing the agreement can foster mutually beneficial cooperation between China and the EU, strengthen intellectual property protection and protect the interests of enterprises of both sides. CHANGSHA, Sept. 23 (Xinhuane) — Chinese consumers should have reliable access to genuine European specialties such as Irish whiskey, Bavarian beer and Prosciutto di Parma from next year, thanks to the signing of a China-EU agreement on the origin of products. Geographical indications coexist with legitimate earlier trademarks, the vast majority of which belong to the legitimate owners of Europe. “The inclusion of Anhua black tea in the agreement is beneficial for increasing its popularity in Europe and enabling more European consumers to understand Chinese tea culture,” Wang said. “The GI agreement offers a strong guarantee in the EU market and, with official support, we have more confidence and motivation to promote trade.” Geographical indications have also proven to be a useful marketing tool that helps to ensure higher and more stable export earnings for producers: according to a study commissioned by the Commission in 2013, a geographical indication product is sold on average more than twice as expensive as a similar non-geographical product. . .